By now, I am no longer trying to sell people on the idea of needing social media. I'm over it. It's a waste of time. I now speak to people (and businesses) that already see value in social media. This creates a more equal level playing field to have an intelligent conversation about what social media can do for their business. They have to see a need. If they are banking on social media to save their company their not ready.
Special thanks to my good twitter friend @markshaw in the UK for posting this video. I wanted to share this with all of you for 2 reasons:
1. I am a CCNA (Cisco Certified Network Administrator from my previous days while running my old IT consulting firm (for 8 years while going to college full time) and am always keeping an eye on what Cisco is up to because they are a company I greatly respect & admire.
2. This video represents the top reasons why businesses should be using social media as part of their business strategy because of the cost savings associated with it compared to purchased or traditional media.
Please Re-Tweet this and share this with others in your social circle, I'm sure they will get some value fro this video.
Cheers,
Justin "Results" French
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